Davis Hairdressing now has a social presence that converts. Their social traffic (how many times someone has visited our website directly after viewing our Facebook or Instagram page) has increased dramatically compared to last year - over 500%.
The Result
With two locations, the brand struggled to connect with two different demographics and communities, even though they shared the same overarching ideals and brand goals. We decided to split the Instagram page into two - @davishairdressing_southie and @davishairdressing_newton. We were then able to get much more granular and share local, in-the-moment content that puts you right in the action, combined with quotes by Ken Davis and action shots of him working. The common thread of the Davis Hairdressing brand was Ken Davis’ unique perspective on the industry; maintaining that brand integrity while also honoring two very different salons allowed us to connect on a more personal level with potential clients.
The Solution
With an industry oversaturated with social content, it can be hard to stand out. We refocused on what their intention was - were we looking for publicity? Recognition from top stylists across the world? Or new clients walking in the door?
Once we determined that the latter was the priority (new clients), we began to create a story about the kind of experience you get at Davis, and how they can solve any hair problem - from unruly curls to last minute appointments.
The Challenge
Davis hairdressing
Want results like this?
- CANDY COSTAS, PRESIDENT PRIVATUS CARE SOLUTIONS
"I could not have been more pleased with the outcome of our meeting. You organized a 2-day meeting that was well structured, creative, interactive, and informative. You demonstrated strong relationships with your team and treated each person with warmth, respect, and kindness. Your presentation style was confident, the content completely on point. Each person left the meeting feeling 'pumped up', loving that they worked for us. What you are bringing to our team could not be more important."
Testimonial
Internet referrals have gone from non-existent to a steady stream of qualified leads - a 2,600% increase in new users from the previous year, and their social presence has initiated and nurtured more revenue-building referral partners.
The Result
We focused on putting the client at the center of the narrative. Rather than over-explain their specific services, we paid attention to how their services enrich their client’s lives, and attempted to anticipate needs and questions throughout the site, so navigation was intuitive. We set Privatus up with a Google Search Engine Marketing Ad Campaign, targeting specific keywords and area codes based on data from existing Google analytics.
We adjusted the copywriting to improve SEO while still using language that felt on-brand. We committed to an authentic, lifestyle-focused social presence, combining targeted paid ads as well as organic content. We used the Facebook Pixel tool to retarget users at different points of the process.
The Solution
Privatus’ website was intended to be one of the first places potential clients would be introduced to their services. Without being SEO or mobile friendly, they were barely reaching their intended audience, and the website was struggling to convert the few visitors it was getting. Privatus thought they needed a robust social media strategy - but before we sent people to the website, we needed to improve the user experience, so that it would convert.
The Challenge
Privatus Care Solutions
-catherine, holiday clean beauty spa
"Every brilliant marketing strategy Hayley and her team have given us has never implied we needed to change any aspect of what this business offers, how it runs, or our ideological DNA. Calls with HDM are a well of pure creativity and crafted marketing that’s taking us to the top with our client reach and relationship building. They support us to bloom how we know best. As a business owner I used to read googled articles about marketing and tried to take general advice from social media marketers who would DM on Instagram. None of it ever worked though. Nuanced advice from HDM has been a game changer for our client relationships. HDM learned about us and then teased out the exact marketing strategy for us to cultivate the client’s journey on social media from discovering the spa to actually booking services."
Testimonial
Freiner had a 43% organic growth rate on Instagram over a year, and boasts a 50%+ open rate on all of their emails. Their new client service requests are up, and they get consistent feedback IRL that their online content has really “leveled up”. Their current clients are also booking more preventative heating work, resulting in less emergency calls over the winter.
The Result
Our approach was to create authentic, organic opportunities to engage with the community and generate more awareness of this family company. We focused on friendly, educational social content and leveraged email marketing to stay top of mind. We looked for local opportunities to show up in the community - taking advantage of sponsorships by creating creative campaigns that made an impact. We created a referral incentive program for current clients, and crafted partnerships with other local businesses to generate more business.
The Solution
Freiner came to HDM with an already stellar reputation in their local community that they wanted to translate online. They were looking to disrupt the industry and be top of mind for anyone looking for heating services and plumbing solutions - not just emergency one-off plumbing jobs.
The Challenge
