Privatus Case Study
Privatus Care Solutions is a high-end private nursing company servicing MA, NYC, CT & NJ. Their primary goal when engaging our services was to increase website referrals.
Increase Website Referrals
Privatus’ website was intended to be one of the first places potential clients would be introduced to their services. Without being SEO or mobile friendly, they were barely reaching their intended audience, and the website was struggling to convert the few visitors it was getting.
Privatus thought they needed a robust social media strategy - but before we sent people to the website, we needed to improve the user experience, so that it would convert.
We focused on putting the client at the center of the narrative. Rather than over-explain their specific services, we paid our attention to how their services enrich their client’s lives, and attempted to anticipate needs and questions throughout the site, so navigation was intuitive.
We set Privatus up with a Google Search Engine Marketing Ad Campaign, targeting specific keywords and area codes based on data from existing google analytics.
We adjusted the copywriting to improve SEO while still using language that felt on-brand. We committed to an authentic, lifestyle-focused social presence, combining targeted paid ads as well as organic content. We used the Facebook Pixel tool to retarget users at different points of the process.
Internet referrals have gone from non-existent to a steady stream of qualified leads - a 2,600% increase in new users from the previous year, and their social presence has initiated and nurtured more revenue-building referral partners.
Davis Hairdressing is an upscale hair salon with locations in Newton Highlands and South Boston. They were struggling to translate their rich internal culture to social media, and wanted to take advantage of the huge community of hair professionals on Instagram.
Increase Website Referrals
With an industry oversaturated with social content, it can be hard to stand out. We refocused on what their intention was - were we looking for publicity? Recognition from top stylists across the world? Or new clients walking in the door?
Once we determined that the latter was the priority (new clients), we began to create a story about the kind of experience you get at Davis, and how they can solve any hair problem - from unruly curls to last minute appointments.
With two locations, the brand struggled to connect with two different demographics and communities, even though they shared the same overarching ideals and brand goals. We decided to split the Instagram page into two - @davishairdressing_southie and @davishairdressing_newton.
We were then able to get much more granular and share local, in-the-moment content that puts you right in the action, combined with quotes by Ken Davis and action shots of him working.
The common thread of the Davis Hairdressing brand was Ken Davis’s unique perspective on the industry; maintaining that brand integrity while also honoring two very different salons allowed us to connect on a more personal level with potential clients.
Davis Hairdressing now has a social presence that converts. Their social traffic (how many times someone has visited our website directly after viewing our Facebook or Instagram page) has increased dramatically compared to last year - over 500%.